10 Genius Lessons From The World’s Greatest Business Thinker
1. “Results are obtained by exploiting opportunities, not by solving problems. ”
2. “There is surely nothing quite so useless as doing with great efficiency that which should not be done at all.”
3. “Most of what we call management consists of making it difficult for people to get their work done.”
4. “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself”
5. “Knowledge has to be improved, challenged, and increased constantly, or it vanishes."
6. “Business has only two functions — marketing and innovation.”
7. “Entrepreneurship is ‘risky’ mainly because so few of the so-called entrepreneurs know what they are doing.”
8. “If the executive lets the flow of events determine what he does, what he works on, and what he takes seriously, he will fritter himself away 'operating.'”
9. “The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader's charisma. What matters is the leader's mission."
10. “It takes far more energy to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.”
2. “There is surely nothing quite so useless as doing with great efficiency that which should not be done at all.”
3. “Most of what we call management consists of making it difficult for people to get their work done.”
4. “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself”
5. “Knowledge has to be improved, challenged, and increased constantly, or it vanishes."
6. “Business has only two functions — marketing and innovation.”
7. “Entrepreneurship is ‘risky’ mainly because so few of the so-called entrepreneurs know what they are doing.”
8. “If the executive lets the flow of events determine what he does, what he works on, and what he takes seriously, he will fritter himself away 'operating.'”
9. “The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader's charisma. What matters is the leader's mission."
10. “It takes far more energy to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.”
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